Wash Your Face!

It’s the first step of any good skin care regimen, but it’s also the most skipped step! For some reason, face washing has become the annoying little sister of skin care, even though it takes only minutes and provides countless benefits.

Here’s a look at why you should wash your face, and how you can make this sometimes annoying task a little easier.

1) It keeps skin clear. While it’s known that dirt doesn’t directly cause acne blemishes, a buildup of excess oil and makeup certainly can worsen problem skin. Cleansing skin in the morning and evening will help keep oil production regulated, while removing debris, dirt, and other things that may cause or worsen acne breakouts.

2) It keeps skin calm. When it comes to dry and sensitive skin, skipping the cleansing step can lead to irritation. Sensitive skin can’t handle day after day of debris buildup, and it will respond by becoming agitated. While dry skin and sensitive skin shouldn’t be cleansed too often or with very hot water, these skin types should still be gently washed in the morning before skin care products are applied, and before bed to remove the debris of the day.

3) It keeps skin fresh. If you often skip your face cleansing step, you may be unfamiliar with just how good it feels to have properly cleansed skin. When you wash your face with a gentle face wash, it should never feel itchy, tight, or dry; instead, it should feel pure and refreshed.

So, for those who hate to wash their face: here’s how to make skin cleansing an easy, doable task!

In the morning, start with our Moisturizing Facial Cleansing Foam. The rich, lush texture deeply cleans skin without stripping it of essential moisture. It dissolves excess oil and removes dirt and debris collected overnight, leaving the face feeling like a perfect palette for skin care. In addition, by washing the face before applying skin care, you’ll actually enhance your skin care regimen’s efficacy by removing the “road blocks” of dirt, oil, leftover makeup, and dead skin.

In the evening, it’s time to remove makeup and the buildup of environmental toxins and dirt. Pretty much everyone dislikes taking time to wash their face before bed, so we’ve made it extra easy with our Moisturizing Cleansing Wipes. These pre-saturated wipes thoroughly remove makeup and cleanse skin while covering it in a light layer of our moisturizing MLE. After just a few swipes across the face, the skin is pure and hydrated.

Of course, either of our cleansers may be used at any time of day. We just feel that this is the quickest, easiest, and most effective way to keep skin fresh and pure without the hassle of traditional cleansing routines.

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