Korean Beauty Trend Spotlight: Jamsu

2016 was a big year for Korean beauty trends, from sheet masks to cushion foundation. And you can’t forget about BB Creams! But one trend to emerge late this year is gaining popularity thanks to its strange application and hit-or-miss results. The trend? Jamsu. The word is roughly translated as diving or submerging, which gives you a little hint as to what Jamsu is all … Continue reading Korean Beauty Trend Spotlight: Jamsu