Moisturize for Better Makeup

When you think about flawless makeup application, do you immediately think of moisturized skin? For most people, the two ideas don’t go hand-in-hand—but they should! Well-moisturized skin is one of the best ways to achieve more beautiful makeup application. But it doesn’t just mean that you should slather your skin in a moisturizer right before applying your makeup. Truly moisturized skin starts from within. Drinking … Continue reading Moisturize for Better Makeup

You’ve Waited Too Long to Switch Your Makeup

Are you the type of person who seeks out new things and experiences, or someone who finds what they like and sticks to what’s known? If you’re the former, you probably have an easy time seeking out new makeup options and trying new trends. If you’re the latter, you may still be using the same type of eyeliner pencil that you discovered when you were … Continue reading You’ve Waited Too Long to Switch Your Makeup

Summer Skin Care: BB Cream

Sure, we may be a little biased, but we LOVE our Atopalm BB Cream! It’s great year-round, but here’s what makes it a summer skin care essential for all skin types, including those with sensitive skin, dry skin, rosacea, psoriasis, and eczema. It moisturizes skin with our proprietary MLE, an ingredient which perfectly mimics the skin’s natural lipid layer. MLE both replenishes and supports the lipid layer to decrease symptoms … Continue reading Summer Skin Care: BB Cream

GIVEAWAY! Win a FREE Atopalm BB Cream

We’re celebrating summer today with a FREE GIVEAWAY! Enter to win a bottle of our BB Cream in your choice of Light or Medium. Here’s why we’ve declared it our summer skin care essential product: 1) Atopalm BB Cream moisturizes with MLE technology. MLE mimics the skin’s natural lipids to repair a compromised skin barrier, which leads to longer-lasting natural moisture. It’s the perfect way to soothe and strengthen dry, sensitive skin types. … Continue reading GIVEAWAY! Win a FREE Atopalm BB Cream

How Makeup Affects Dry Skin

Dry skin sufferers experience a vicious cycle: they apply makeup to hide rough, flaky patches, only to find that the makeup causes more rough, flaky patches. Sound familiar? Here’s a look at how makeup affects dry skin, and how you can minimize adverse results. When you apply makeup, you are possibly creating dry skin in two ways. First, the formula you’re using may be drying. Obvious, right? Sadly, … Continue reading How Makeup Affects Dry Skin

Featured Product: Daytime Undermakeup Moisture Cream

For dry skin, makeup application can be a chore. Too often, rough or flaky areas cause makeup to look unnatural, and makeup formulas can cause skin to feel even drier. That’s why Atopalm offers Daytime Undermakeup Moisture Cream. Designed for dry skin or sensitive skin, but truly great for all skin types, Daytime Undermakeup Moisture Cream is the perfect way to hydrate skin while smoothing … Continue reading Featured Product: Daytime Undermakeup Moisture Cream

New Year’s Resolutions: Skin Care Edition

  It’s almost time for new year’s resolutions again! In just a couple short days, we will welome 2013 with open arms and plans galore. This year, why not start your resolution list with your skin care routine? It may seem strange, but taking better care of your skin could unlock a slew of benefits, from improved self-confidence to finding the inspiration to finally chop your hair or go … Continue reading New Year’s Resolutions: Skin Care Edition

Holiday Gift Inspiration: Beauty Edition

What do you get the beauty junkie who has everything? Here’s a quick list to provide some holiday gift inspiration for your favorite skin care lover or makeup maven. Holiday Exclusives The recipient of your gift may have all of her favorite day-to-day items already, but she certainly doesn’t have this year’s holiday exclusives! Most beauty brands offer special kits and palettes only available through … Continue reading Holiday Gift Inspiration: Beauty Edition