Clean up your act in 2016 with our Cleansing Duo!

We know that face cleansing is everyone’s least favorite skin care step. (Especially in winter — is there anything worse than water running down your arms in long sleeves? No.)

However, we’re trying to make face washing easier than ever with our Cleansing Duo. For a traditional clean, wash your face with Moisturizing Facial Cleansing Foam, which will perfectly purify while imparting a light layer of moisture.

If you’re short on time or can’t stand the thought of standing over the sink, whip out our Moisturizing Cleansing Wipes. These pre-moistened towelettes will give you a clean face without the fuss.

The best part? When you purchase these two products together as part of our Cleansing Duo, you’ll save 25% off retail price!

What are you waiting for? Clean up with Cleansing Duo!

NEW Cleansing Duo

Cleansing DuoNew skin care product alert! Our Cleansing Duo is here to keep your skin fresh and pure while saving you money. Next time you’re trying to choose between our two great dry skin care cleansers, you won’t have to; purchase both together and save!

The new Cleansing Duo features our Moisturizing Facial Cleansing Foam and Moisturizing Cleansing Wipes at 20% off retail price. These two face wash products are all you need to keep your dry and sensitive skin fresh and free from pollutant-related irritation.

Our lush Cleansing Foam is a great deep cleaner that thoroughly removes debris without ever stripping skin. It differs from traditional formulas as it won’t leave skin feeling dry and tight, which is great news for dry skin sufferers!

The Moisturizing Cleansing Wipes are your on-the-go answer to face cleansing. The pre-saturated wipes remove makeup and debris, leaving skin cleansed and lightly moisturized. They’ll ensure you never have to miss a face wash ever again due to travel, lack of water, or even extreme sleepiness!

When you buy these two products together in our Cleansing Duo, you’ll save 20% off retail price. That’s a steal of a deal on two products you can’t live without. Order your new Cleansing Duo today to save!

Wash Your Face!

It’s the first step of any good skin care regimen, but it’s also the most skipped step! For some reason, face washing has become the annoying little sister of skin care, even though it takes only minutes and provides countless benefits.

Here’s a look at why you should wash your face, and how you can make this sometimes annoying task a little easier.

1) It keeps skin clear. While it’s known that dirt doesn’t directly cause acne blemishes, a buildup of excess oil and makeup certainly can worsen problem skin. Cleansing skin in the morning and evening will help keep oil production regulated, while removing debris, dirt, and other things that may cause or worsen acne breakouts.

2) It keeps skin calm. When it comes to dry and sensitive skin, skipping the cleansing step can lead to irritation. Sensitive skin can’t handle day after day of debris buildup, and it will respond by becoming agitated. While dry skin and sensitive skin shouldn’t be cleansed too often or with very hot water, these skin types should still be gently washed in the morning before skin care products are applied, and before bed to remove the debris of the day.

3) It keeps skin fresh. If you often skip your face cleansing step, you may be unfamiliar with just how good it feels to have properly cleansed skin. When you wash your face with a gentle face wash, it should never feel itchy, tight, or dry; instead, it should feel pure and refreshed.

So, for those who hate to wash their face: here’s how to make skin cleansing an easy, doable task!

In the morning, start with our Moisturizing Facial Cleansing Foam. The rich, lush texture deeply cleans skin without stripping it of essential moisture. It dissolves excess oil and removes dirt and debris collected overnight, leaving the face feeling like a perfect palette for skin care. In addition, by washing the face before applying skin care, you’ll actually enhance your skin care regimen’s efficacy by removing the “road blocks” of dirt, oil, leftover makeup, and dead skin.

In the evening, it’s time to remove makeup and the buildup of environmental toxins and dirt. Pretty much everyone dislikes taking time to wash their face before bed, so we’ve made it extra easy with our Moisturizing Cleansing Wipes. These pre-saturated wipes thoroughly remove makeup and cleanse skin while covering it in a light layer of our moisturizing MLE. After just a few swipes across the face, the skin is pure and hydrated.

Of course, either of our cleansers may be used at any time of day. We just feel that this is the quickest, easiest, and most effective way to keep skin fresh and pure without the hassle of traditional cleansing routines.

Why Facial Cleansing Counts

You’ve heard it time and again: wash your face each morning and night! But, do you know why facial cleansing counts? Here’s a look at why it’s good to wash your face, and when you should skip the soap in favor or gentler facial cleansing methods.

Reason #1: it removes the gunk.
This one is the most obvious, which is why we’re starting here! Face cleansers remove excess oils, environmental debris, dirt, leftover makeup, and dead skin cells. In the morning, washing your face rids it of any oil and dead cell buildup, as well as the remains of your night time skin care routine. It also preps the skin for your daily skin care routine, which actually helps your skin care products work better!

In the evening, face cleansing takes off makeup and the dirt and debris that build up throughout the day. It also helps to replace moisture lost throughout the day (as long as you’re using a high-quality moisturizing face wash, that is) and prepare the skin for its renewal cycle, which happens while you sleep.

Reason #2: it protects against discomfort.
Washing your face can actually help soothe and protect dry skin and sensitive skin types. Unfortunately, many people with dry, sensitive skin believe that the opposite is true, and they end up washing their face less often than is ideal.

How does skin cleansing protect against discomfort? First, it gets rid of the gunk, as seen above. If left alone, this “gunk” will greatly contribute to dry skin, irritation, uneven pigment, and more.

Then, it allows the skin to begin repairing itself without all of the dead cells, makeup, etc. interfering with its process. This means your skin can repair issues and fight free radicals all on its own!

Finally, it allows your next skin care products to absorb quickly and work better, resulting in optimized skin care performance and results.

Reason #3: its a stress reducer.
Now, this is a little-known truth about washing your face: it reduces stress, both emotionally and physically. It may sound crazy, but cleansing your skin can actually be something you look forward to!

From an emotional standpoint, routine is a known stress-reducer. Having a quiet moment to prepare your skin for the day, or wash after a long day of productivity, allows your body and mind to settle and become relaxed. Its also beneficial to set side time for yourself – just to focus on you and your own needs.

From a physical standpoint, cleansing your skin reduces the stress on your skin! When it’s not dealing with buildup from the day, or suffocating under makeup all night, your skin is able to fight free radicals and repair damage with efficiency.

Cleanse with Atopalm
At Atopalm, we believe that skin should never feel squeaky clean. That may sound crazy coming from a blog post all about cleansing skin, but it’s true! That squeaky clean feeling comes from removing too much your skin’s natural moisture, which is a major mistake for all skin types, but especially for dry and sensitive skin. cleansingfoam

Instead, our Moisturizing Cleansing Foam promises to provide all the benefits mentioned above while providing a light layer of moisture and nourishment to the skin. After washing with our best-selling cleansing foam, your skin will feel soft, smooth, supple and, most importantly, healthy.

GIVEAWAY: Spring Cleaning with Atopalm

cleansingfoamIf you’re joining in on the yearly tradition of spring cleaning, why not extend the same thought to your skin? To celebrate the arrival of spring, we’re giving away our Moisturizing Facial Cleansing Foam.

Atopalm Moisturizing Facial Cleansing Foam is a rich face wash designed to remove dirt, makeup, debris and pollutants without stripping the skin. It will protect your delicate skin from becoming overly dry while gently purifying with a paraben-free formula.

The lush foamy texture feels heavenly on both dry skin and sensitive skin, but it’s light enough for all skin types and conditions. After washing with this dry skin cleanser, your skin will feel refreshed, soft, and ready for further treatment.

Entry Details
To WIN our Moisturizing Facial Cleansing Foam, simply comment on any blog post. That’s it! All new comments posted between now and Sunday will be batched, and a winner will be randomly selected from the group! One note: spam comments will be deleted and discarded.

Head back to our blog’s home page to find your favorite post and leave a comment. Good luck!